Tensile Consulting

We Are Tensile - Social Living Strategy: We are a group of young incubators, corporate strategists, and marketing technologists developing solutions for those major digital media hurdles faced by today's Fortune Five Million. We use innovative brand management techniques to generate new ways of tackling growth-related issues pertaining to small businesses. At Tensile, we create customized social technology solutions for the optimization of customer-to-brand experience Welcome.

From Mashable: High secondary-market valuations for companies such as Facebook and Groupon have sparked chatter about a social media investment bubble to rival the dot-com bubble of the 1990s. But today’s social media giants lack the hubris and the huge startup costs that characterized the dot-com period, and their reluctance to go public suggests they’re in this for the long haul, writes Alexander Hotz. “The comparisons being made to the ’90s bubble are themselves inflated. … [W]hatever is happening today is fundamentally different from what happened in the 1990s,” Hotz writes.

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Posted at 10:52pm and tagged with: tech bubble,.

Horoscope:

Posted at 10:35pm.

Horoscope:

The Hybrid Grind: going to post a media series over the next 10 weeks documenting the development of our latest in-house project. What you see in this picture is a late night grind session between Zeshan, Kabeer & Shrikant. The white boards are key.

Posted at 6:51pm.

The Hybrid Grind: going to post a media series over the next 10 weeks documenting the development of our latest in-house project. What you see in this picture is a late night grind session between Zeshan, Kabeer & Shrikant. The white boards are key.

In a telling interview with The Wall Street Journal, Vinton Cerf, widely credited as one of the Internet’s founding fathers, talked about his concerns over digital privacy, the role of the Internet in Egypt, and online censorship in China. On digital privacy, Cerf noted that the biggest challenge right now is the browser, which “allow the malware to get into computers and infect them.” Interestingly, Cerf seems to favor government regulation, noting that there “needs to be some regime that is overseeing access to broadband to make sure we have openess, otherwise, there is a risk it won’t be open anymore.” As the conversation shifted towards China, Cerf made it clear that the success of Chinese businesses will be their ability to restructure their focus to the Web. “This sort of transformation of economics is forcing some companies to rethink their business models,” he said. “Whenever a big change in technology comes along, it causes this kind of big transformation.”

(Source: inc.com)

Posted at 2:22am.

Bryant, Willis, West - Nike marketing never fails…

Posted at 6:27pm.

In a cutthroat world, some Web giants thrive by cooperating…

Posted at 8:46pm.

fffforward:

Happy 135th birthday, Constantin Brancusi!

Posted at 8:45pm.

fffforward:

Happy 135th birthday, Constantin Brancusi!

We all know where inovation comes from. Let’s hope this is the beginning of fruitful initiatives.

Posted at 2:26pm and tagged with: Obama, Zuckerberg,.

A great step in the right direction. Simply awesome.

Posted at 2:47pm and tagged with: tech crunch,.